Let’s celebrate the beauty of unusual places and extreme landscapes, with that strange uniqueness that overwhelms us as our own.
Not all heroes wear capes, nor are all deserts made of sand. The Salar de Uyuni in Bolivia is, as well as the largest salt desert in the world, the highest one. Lying on the Lilly modules looking up at the sky, amongst almost 11,000 km2 of salt, you can feel as if you are floating in the clouds. What a great relaxation therapy is the feeling of vastness.
“Lilly is simple and brutalist in her ways. The materials and colors give it a language that we like and that also works perfectly with the brand's DNA. Escaping from fads and clichés is often difficult, but Lilly has been thought to traverse that paradigm and last over time.”
Democrácria Estudio is a Valencian multidisciplinary study formed by a team of creatives from the field of communication and design who create brand experiences through identity, concept, product, art direction and graphic, editorial or interactive projects. This group of professionals is committed to inclusive concepts and simple but groundbreaking designs in order to achieve unique solutions, working in a complementary and transversal way to offer global results. The project was born in 2008 by Marta Tortosa and Javi Tortoa, who have subsequently been joined by Miguel Martí, Chavo Roldán and Pablo Llobell.