Democracia Estudio's ideas are born from their cooperative work, grow with an inclusive concept and are defined in a simple design to achieve unique solutions and global brand experiences. Javier Tortosa, Marta Tortosa, Migue Martí, Chavo Roldán and Pablo Llobell are the members of this multidisciplinary team that signs their first furniture design for Diabla: LILLY.
You have previously collaborated with Diabla working on graphic design and the layout of their catalogue. Today you go one step further, with LILLY, in the design of outdoor furniture, also together with Diabla. How has this experience been?
The truth is that the idea of us starting to design pieces in general had been around for some time, always using the graphic language that characterizes us. Right now we are shaping several ideas at once.
We have worked very comfortably with the Diabla team and we already had this piece in mind, as we knew it could fit with the concept of the brand. The truth is that it was very well received from the beginning. Working with Gandia Blasco Group has been easy, in addition to having collaborated in the development of the Diabla catalog, we also launched the Mosaïek rug with GAN, another brand of the group.
“Escaping from fads and clichés is often difficult, but Lilly has been thought to traverse that paradigm and last over time.”
How does LILLY identify with the Diabla attitude?
Lilly is simple and grotesque in her ways. The materials and colors give it a language that we like and that also works perfectly with the brand's DNA.
Escaping from fads and clichés is often difficult, but Lilly has been thought to traverse that paradigm and last over time.
“Lilly Reich, like so many other women, has been forgotten in history. And it is time to claim those figures and give them the prominence they deserve. Hence the name of the collection.”
Modularity and resounding shapes are two distinctive features of LILLY. How do you like to define it?
Comfortable, simple and orderly. We were looking for seats capable of providing comfort, and our use of graphic language has led to us giving it very basic features. The geometry of its modularity contributes to providing balance in a space.
Your references in creating LILLY were Le Corbusier and the sometimes unfairly forgotten Lilly Reich, from whom the series takes its name. Can you tell us a little more about it? In what aspects have they inspired you?
The truth is that Lilly Reich, like so many other women, has been forgotten in history. And it is time to claim those figures and give them the prominence they deserve. Hence the name of the collection.
In terms of inspiration, the shapes resemble many of the processes that Lilly Reich used, such as the curves of the metal and the sinuous lines that draw each object. If we follow the exterior structure of the Lilly chair, we will see a meandering figure that never begins or ends.
The color contrasts and the use of red color also inspired us. Not only in the design process, but in knowing that this product would fit Diabla perfectly. The structure and fabric, presented in different colors and combinations, create a beautiful pattern, almost as if its structure were drawing a geometric pattern on the fabric.
Of all the colors offered by the Diabla color range, what is your favorite combination for LILLY?
Ah, difficult question. We are risky. But I think we would have to say green fabric and red structure.
“Designing, both in the process and in its objective, is nothing more than creating an experience that can be physical or intangible. And that experience is everything.”
What would your ideal outdoor space look like and how would LILLY fit in there?
A space like Harry Seidler's Rose Seidler House in Sydney would be a good setting. Although, without a doubt, the Farnsworth house in Mies van der Rohe could have a composition of Lilly on its porch. It would look fantastic.
You define your work as creating experiences. How do you get it? And in the case of LILLY?
Designing, both in the process and in its objective, is nothing more than creating an experience that can be physical or intangible. And that experience is everything.
If you make a poster you must communicate well, there must be a balance between the image and the word. With design we seek to generate experiences that go a little beyond its simple aesthetic function. We want to tell things, whether they are objects, words or images.
The new LILLY collection by Democràcia Estudio for Diabla starts with basic shapes embraced by a modular system that provides movement, fluidity and versatility. LILLY adapts to all types of spaces, both individually and collectively, allowing different configurations and multiple color combinations. Its tubular structure in thermo-lacquered steel is combined with soft polyurethane foam seats upholstered in special technical fabrics for outdoor use.
When we can meet Lilly? Soon online…