Last Thursday, February 6th, we presented six new collections, the perfect excuse to enjoy the exterior all year long.
Invite you to go outdoors any time of the year, inspire your creativity and style any environment. We have set out to edit versatile and fun products that break conventions to express new lifestyles in the open.
We are the most casual brand of Gandia Blasco Group, and this year we could not miss at the Madrid Design Festival 2020 2020 with the presentation of the new annex to our catalog and other novelties. We can tell you a bit more, what does this include? new designs to be enjoyed cold and hot, fully adaptable to any environment, represented by the new DIABLA winter-summer communication campaign:
TRIP, the chic version of the classic folding chair designed by José A. Gandía-Blasco Canales y Borja García; PLOID, the Romero & Vallejo modular seating collection; ABSTRAKT MONA, the works of the artist Jonathan Lawes printed on the MONA outdoor table; LENA, the unique sewn swing of Frale Design; MARETA the fluffy series of pouf armchairs designed by Héctor Serrano, and SAIL MINI, the children's version of the classic DIABLA pouf.
And all this, where did it happen?
In the showroom of Gandia Blasco Group Madrid, from February 6th to 16th. The color was not missing! But this time we went for on the most sober version of Diabla. The exhibition was articulated by three colors - pink, blue and white - the main thread of the exhibition in dialogue with the new collections of GAN, the textile brand of Gandia Blasco Group, exhibited in the upper area of the store.
Yes, we presented for the first time the prototype of the GRILL chair of the MUT Design for DIABLA, a preview of the collection that we will present in April during the Salone del Mobile Milan, presented for the first time at Das Haus of Imm Cologne 2020.
A picture is worth a thousand words. The party ended with the projection of the images of the Diabla winter/summer campaign, to immerse us all in the creative universe of DIABLA.