Latest News of Diabla in the Salone del Mobile 2019

Hello! Last week we exhibited at Salone del Mobile in Milan. In case you do not remember and for those who do not know, we are the new brand from the Gandia Blasco S.A. group, a recognized design company with almost eight decades of experience in the national and international markets. We have a lot in common, but our style is more casual, carefree, bold, colorful and cosmopolitan.
Before we tell you about our new collections, we would like to thank Sara Romero, designer, architect and co-founder of Romero Vallejo studio, who has been our creative director for the past 3 years. We thank you for helping us grow and letting us be who we are, and we wish you the best in your architectural projects. Starting in 2019, the creative direction of Diabla is under Alejandra Gandia-Blasco, Deputy Creative and Communications Director at Gandia Blasco S.A.

Turning to the Salone del Mobile of this year, we exhibited the Diabla news in our stand, designed especially for the occasion, by Diabla team. Have been intense days, full of curious people for knowing us and take pictures in our Diabla space located in Hall 20 Stand B01/C06. Then we tell you a little more about our new launches during these days in the Salone. 

Stand Milan 2019 pink for Diabla

Interview to Diabla designers

Abstrakt Mona table, a Diabla design with graphics by Jonathan Lawes

Abstrakt Mona print red 1

Coming up with original designs for stylish settings is undoubtedly the thing that sets Diabla apart. This attitude which is always open to working with creatives from diverse disciplinary backgrounds has served as the catalyst for this series created in collaboration with the British designer Jonathan Lawes who working within his own creative universe has designed a special graphic for Diabla’s Mona tables. Two different graphic styles based on his characteristic geometric and colorful designs that Jonathan Lawes applies to the tabletops for the single-leg Mona tables.

Abstrakt Mona print red 2

The series includes two versions with a circular tabletop, 70 and 80 cm diameter, as well as a square format measuring 70 x 70 cm. The height for all the options is 72 cm so that the tables can be used to furnish a small canteen, an informal corner for having a drink or as an office but are also suitable as side tables for working or studying. Because the tops are made from a phenolic material they are equally suitable for outdoor or indoor use.

Jonathan Lawes is a British designer who specializes in prints. He trained in design graduating from the Arts University Bournemouth in the UK and later specialized in printed fabrics and pattern design at the Arts University Leeds. Because of that, his graphic designs were originally developed for textiles although they have been applied in other areas.

Sizes of Abstrakt Mona tables

Jonathan creates prints with a strong graphic character, that alternate simple geometry of studied colors and which superimpose over one another generating overlaid layers. Through this approach, the flat graphic pattern acquires a sensation of added depth. From his London based studio where he designs for some of the leading interior design companies he also produces his own personal engraving works and serigraphs.

D12, structures of minimalist aesthetics devised by Marià Castelló for Diabla

D12 appears as a collection of structures. Simple and straightforward frameworks conceived for practical ends. Elemental constructions taking the form of structures supporting different elements: a shelf, a rack or a table. They are however all self-contained in their own right. Sometimes appearing as a fluid floating frame like the base of the tables. Others like a nest of lines that appear to be caught in movement, moving in different directions.

Collection D12

Designed by architect Marià Castelló these pieces came about from elements that were originally designed for the Bosc d’en Pep Ferrer, the architect’s own house on the island of Formentera. A minimalist residential project that required the production of stylish matching elements that complimented the architectural detailing and which were expressed through the use of linear geometry, like the stair handrail or the space dividing screens. And because of that, the different parts of the collection feature a thin rod section of 12mm diam. which also provides the collection with its name.

With its minimalist aesthetic, it’s surprising the number of practical and creative uses that the different pieces can be put to. In fact, these multitudes of uses are precisely what brings the Diabla personality to this collection. An example is the side table to which a basket can be attached with handles while the hangars can also be used outdoors to store towels. And in fact, all of the various elements of the D12 collection can be used either indoors or in more challenging climate conditions.

Products in colours of the D12 collection

Marià Castelló is an architect who lives and works on Formentera, one of the Balearic Islands. While training to be an architect he moved to Barcelona, where in 2002 he graduated from UPC-ETSAB. Later he would return to the island to found his own studio there, where he has been committed since the very beginnings of his career to the very specific conditions of this privileged natural setting of almost desolate charm, one which is however under threat from urban expansion pressures and the tourism industry.

His research and conservation work in Formentera have shaped his professional career, that has included refurbishment and restoration projects for the environment, the refurbishment of old land laborer houses as well as an honest and sublime look at popular architecture from a contemporary standpoint. Work that has earned him recognition with numerous prizes, exhibitions and international publications.

PLOID collection, studio design Romero Vallejo

1,2,3 ready. Ploid is a collection, designed by Romero Vallejo studio, made up of three modular elements, which can be configured in multiple different ways for seating, as well as organizing spaces. And it turns out that there is practically nothing that can’t be done with the three Ploid pieces: from a simple armchair to a divan, a love seat or an endless sofa with a chaise longue, a flat surface for using as a lounger or an oversize chair like a chill-out bed. It can also be easily reconfigured depending on the occasion.

Ploid modular sofa for 3 seaters anthracite

These three pieces include a modular corner element, an individual chair with backrest and a multipurpose element resembling a pouf. The corner element is mirrored, it can just as easily be used as a left corner element as for a right corner. If two are combined together they create a small sofa or love seat. If an individual element with backrest is added in-between it can be extended to create a multi-seater sofa as required. These individual modules can also be arranged as a more casual sofa without using corner elements at the ends.

All of these configurations are typical of a modular system, which makes Ploid unique is the addition of the pouf module. Allowing for more flexible and numerous arrangements to be created. On the one hand it allows for the individual seats to convert into a divan or chaise longue while on the other hand because it is totally flat the arrangement can also be used as an elongated stool, a daybed or a lounger, if two or more are joined together, and even if extended when configured as a love seat it becomes a chill-out bed. 

Ploid singular modular sofa

Founded by architects Sara Romero and Mariano Vallejo in 2004 the Romero Vallejo studio specializes in holistic projects that include architecture, interior design, industrial design and creative management. The multi-disciplinary team includes designers, engineers, lawyers and economists working on international commissions. From the creation of concepts to their final realisation, Romero Vallejo takes on all phases and disciplines of a project whether it be architecture, industrial design or brand identity. Some of the highlights included amongst their projects are the Canónigos 10 young people’s co-housing as well as the Vitápolis housing for seniors in Toledo and the direction of the old department of design and interiors of the Berlin based Hem company. They have been designers of GANDIABLASCO and GAN having managed both launches of the Diabla brand for its first three years.

And here are all the new products that we exhibited at our stand in Milan. 
See you at Salone del Mobile 2020!