DIABLA makes the top ten at the Hábitat Valencia Fair

GANDIABLASCO presented its new brand at the last edition of the Hábitat Valencia Fair. The DIABLA display was lauded by customers, distributors and the international press at the event, which took place from 19 to 22 September.

All eyes were on the brand’s stand, designed by architectural firm Romero Vallejo, which displayed the collections in the corporate red before a more than 11-metre-high backlit image of the brand.

New pieces from the VALENTINA OUTDOOR collections, created by designer, and assistant creative and communications director of GANDIABLASCO, Alejandra Gandía-Blasco, were decided statement of intentions. DIABLA designs have light, minimalistic structures, a casual interpretation of comfort and, above all, freedom and colour for enjoying life outside, your way. These original designs that will also be available online. 

Architect, designer and creative director of DIABLA Sara Romero was at the fair with the GANDIABLASCO team to transmit the unique nature and spirit of the new brand, born of the company’s ongoing relationship with students and emerging designers through workshops, fairs and the International Outdoor Furniture Design Competition. Sara is the founding partner of the Romero Vallejo studio, with which GANDIABLASCO has been working for years.

DIABLA is defined as a natural evolution of a creative company with a track record of more than 75 years. It is more than a brand… it’s a whole new way of enjoying al fresco living.