Diabla joins the world industrial design day celebration #WIDD2020

World Industrial Design Day 2020 invites us to consume in a conscious and informed way, making sure that the things we own do not own us and supporting innovation in the world of design with the desire to build a better world.

Diabla invites us to explore everything that industrial design can contribute to our daily life and wonders: how do we relate to objects? In these uncertain times, are they able to make us play, move, give us shelter, get excited and, ultimately, make us feel good?

To answer these questions, we review some of the most representative designs of the Diabla spirit and that have most attracted the attention of international experts in the sector:

Design is a game

Who can resist the balancing of a swing? This playful wink seduces anyone, whatever their age. The LENA swing by Diabla, easy to imagine in outdoor spaces, is cast indoors such as bars or offices to transfer the benefits of the game to any place and situation. As an original aesthetic detail, the colorful braiding of its seat - made of white polyethylene - reminds us of cross-stitch crafts.

LENA, designed by Alessandra Balsotti and Francesca Rosignoli from Frale Design, received an honorable mention at the NYCxDesign Awards 2020 in the Accessories category.

Lena swing

Design is freedom

Inspired by the charm of the garden lanterns, which have always accompanied us with their magic and warmth in the evenings under the sky, the stylish PLISY lamp is perfect in outdoor spaces without points of light. Portable, adjustable and practical &mdashincorporates LED light and charges by USB&mdash, it has a nautical cord handle available in various colors that can be used to move it from one side to the other or even to hang it as an appliqué or on its foot as a support. This total freedom of movement - with seven hours of charge lasts up to ten at maximum intensity - encourages its use both as an auxiliary lamp at home and in any outdoor environment.

PLISY, designed by Alejandra Gandía-Blasco, was awarded by DNA Paris within the Design&Lighting category.

Plisy lamp

Design is a refuge

An ode to the animals that inhabit spaces with us. That is TOUFFU, a nice doghouse that, behind its typical gabled roof format, hides a very interesting design. The phenolic board panels that form its structure are fitted by means of a system of grooves that allow assembly without the need for screws and offer total stability. TOUFFU, available in two sizes and three colors, hides a fluffy removable cushion, easy to disassemble and transport, and can be used both indoors and outdoors protected from rain.

TOUFFU, design by Manel Jiménez Ibáñez and Violeta Alcaide Weishaupt, won the BOY Awards 2018 from Interior Design Magazine in New York in the Residential Play Furniture category.

Touffu pet house

Design is comfort

How to design a furniture system with something as essential and familiar as a cushion? VALENTINA OUTDOOR surrenders to the warmth and comfort of this element, which resizes and decontextualizes to give it a new meaning. Relaxed and casual, this collection is as comfortable as it is elegant and colorful - its fabric, especially for outdoor use, is available in about twenty shades. Its ingenious system of coupling based on zippers allows a perfect fit between cushions and structure, so that the user only has to worry about resting.

VALENTINA OUTDOOR, designed by Alejandra Gandía-Blasco, received one of the BID18 awards from the Ibero-American Design Biennial held in Matadero Madrid in 2018.

Valentina collection

World Industrial Design Day (WIDD), celebrated annually since 2007 every June 29 in memory of the founding of the World Design Organization ™ (WDO), aims to raise awareness of the power of industrial design to strengthen economic, social development, cultural and environmental.

More information: wdo.org/programmes/widd